Health technologies encompass all the devices, medicines, vaccines, procedures and systems designed to streamline healthcare operations, lower costs and enhance the quality of care. Artificial intelligence (AI), blockchain, voice search, chatbots and virtual reality (VR) are among the most promising health technologies in 2022.
For the longest time, healthcare executives have been dissatisfied with the lack of technology stacks and solutions for true marketing personalization. Indeed, technology was still the number 1 concern for healthcare marketing professionals in 2018 according to the American Medical Association.
That said, we question whether the lack of technology is something that is preventing the healthcare executives from adopting digital transformation within their organizations.